Sheena Allen started her first tech company, Sheena Allen Apps, and bootstrapped the media tech company to millions of downloads.

While visiting her hometown in Mississippi in late 2015, Sheena took notice of how people in her community were still very dependent on using predatory financial services, such as payday lenders, check cashing, and title loan services.

This led her to start her second startup, CapWay. CapWay is a neobank that also includes financial education and gamified microlending for those who do not fit into the traditional banking system.

Starting CapWay at the age of 27 makes Sheena the youngest black female to have found and operate a neobank.

In late 2016, Sheena made her premiere in She Started It, a documentary film that follows five women around on their startup journey.

In early 2017, she released her first print book, The Starting Guide, a three-part book that talks about her journey, a guide for those interested in app development but not sure where to start, and business 101 tips.

The response from The Starting Guide led Sheena to start App It Out, an interactive workbook, curriculum, and virtual sessions around simplifying app ideas and app development.

Sheena has traveled around the world and spoke on subjects such as owning a successful tech company as a non-technical founder and inclusion in tech.

She has been featured in various publications, including Black Enterprise and EBONY Magazine. Sheena is a 2018 Business Insider Under 30 Innovator and part of the Forbes 30 Under 30 2019 class.


Travels from: San Francisco, CA

Speaking fee: from $25,000

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