Ross Shafer is one of the most sought after keynote speakers and seminar leaders on the subjects of Customer Urgency and Empathy, Personal Motivation, Reinvention, and Market Relevance.

He has authored nine business books yet also won international stand-up comedy competitions. He’s earned six TV Emmys as a network talk and game show host yet credits his success to reselling bicycles at age 13.

He flipped cars at 15 and flipped homes at 18. After college at 21, he started buying and selling companies. The common denominator is a burning pursuit of excellence that has driven Ross to the top of every field he’s entered.

Since his early teens, Ross Shafer has been obsessed with understanding “Who succeeds? Who fails? And Why?” His confidence flourished when he discovered that there were specific blueprints for success in every job and every industry.

That understanding led to his noteworthy achievements in business, television broadcasting, book writing, professional speaking (CPAE) and even stand-up comedy. His wildly diverse career choices have allowed Ross to communicate complex ideas with great fun – and an “everyman” quality.

Today, he coaches leaders and teams on how to cross-pollinate innovative ideas about emerging trends, shifting buying habits, and the motivation of workforces during mergers and acquisitions.

His clients include 73 of the Fortune 100…as well as a broad array of associations. What most people don’t know is that Ross may have sparked the explosion of the entertainment cooking channels when he wrote a funny bestselling book, Cook Like a Stud (38 recipes men can prepare in the garage using their own tools).

Not bad for a guy who played college football (pre-concussion-era helmets) and who still aspires to get his hair right.


How Will You Stay Relevant?
How to Future-Proof Your Company & Yourself

In this fun and energizing Keynote, you will learn how to refresh your culture and innovate your operations, at will. You will know how to adapt to post-pandemic conditions and stay resilient. You will get solid ideas for hiring and retaining your workforce (even when the labor market is frustratingly tight) and how to create instant rapport for building solid relationships (based upon the proven tactics of TV talk show hosts). While we all strive for perfection, Ross encourages your audience to embrace Relevance as a moving target. He will detail inspiring case studies that span the landscape of retail, manufacturing, B2B, construction, tech, and healthcare.

How to Go From Shook to… Solid

The perfect Post-Covid Breakout Session or Spouse Event. None of us can perform at our peak when we have been derailed by a catastrophic family event, a disruptive workplace dilemma, or a global pandemic. How do you bounce back after the crisis has abated? Based on their book of the same name, Ross Shafer and Allison Dalvit will engage your audience by sharing their ‘blueprints for rallying’ in every imaginable circumstance. This program is interactive, fun, emotional, and impactful.

Customer Loyalty
Cracking the Experience Code in a Revolutionary Way

After writing four books and 12 HR training films on this subject, Ross has determined that “WOW-ing” the customer does NOT create loyalty. It is reducing the “POW” moments that makes customers “sticky.” Customers want to buy from companies that don’t disappoint them…and from people who don’t make mistakes. In this highly entertaining and inspiring presentation, Ross will share the simple, yet powerful system he developed to help his clients quickly improve their customer experience scores. (EXAMPLE: one of his larger clients raised their JD Power scores 21 points in 90 days). The On-Demand Economy has caused customer expectations to change. Do you know what they want now?

Nobody Moved Your Cheese
Why You Must Be Accountable for Your Own Success

Who Moved My Cheese? was a popular book about how two mice dealt with catastrophic change. Ross believes that Nobody Moved Your Cheese is a more practical, real-world approach. In this high energy and hilarious keynote – perfect for setting up your opening tone – or ramping up your conference’s closing message – Ross will teach your audience that when you are the architect of your own life, you will have more time, money, and happiness.

Can’t We Just Laugh Again?
Have you ever told a joke so funny that Your HR Department couldn’t wait to hear it?

Humor in the workplace is under siege because our teams aren’t clear what kinds of humor are acceptable these days. As a lifelong comedian and TV host Ross can clarify how to avoid the treacherous humor “land mines.” He can also give you a blueprint for how to deal with the uncomfortable complaints so you can tighten up the liabilities and restore the healthy kinds of humor that reduce workforce stress, encourage bonding, and improve productivity.

Ross Shafer
The Ultimate Emcee

Ross Shafer is frequently asked to be the interactive “glue” for a 2-3 Day Convention. His style is to engage the audience to set the tone of your event, review what they’ve learned, and get everyone excited for what’s coming next. He often likes to present “from the floor” so that he can thread the dialogue throughout your conference for better retention.

Travels from: Lone Tree, CO

Speaking Fee: from $10,000 – $20,000