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The 2interact Communication Framework® and Profile are specifically designed and tested to assist people and companies to improve on communication.
It is unique as it was designed specifically for communication. It is not a personality framework or profile, nor is it a competency profile.
Continuous research on the framework is taking place by major commercial companies as well as well-known academic institutions.
We have had over 1 million people that have done their assessments to see what their preferences in communication are.
This framework and profile, together with appropriate workshops or coaching, will make your communication more effective. This award-winning framework forms the basis of all workshops and interventions.
How is it possible that two salespeople selling to the same product/service to the customer, addressing the same issue, with the same facts, with the same process, with the same audience could have such different outcomes? Even looking back at the situation, it is still difficult to understand why.
In this talk Deon Basson helps us to understand how subtle changes to our our conversation/communication with the customer can produce complete different outcomes.
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Deon Basson is the CEO of 2interact and has been doing his doctoral studies on what really differentiates the top performing salespeople. And the common denominator is …. The psychology of sales. Applying the right psychology is far more important than the process of selling. Running the first training to address this issue some people […]
Deon Basson is the CEO of 2interact and has been doing his doctoral studies on what really differentiates the top performing salespeople. And the common denominator is …. The psychology of sales.
Applying the right psychology is far more important than the process of selling.
Running the first training to address this issue some people could make the shift to greater conversations while others could not. It became apparent that there was another skill salespeople need. Having spoken to numerous people, companies and academic institutions it became obvious that the key was to understand and apply how people differ. The focus at that time was to make sure that salespeople understand how people differ.
So the Psychology of Sales was born.
This initial program focused very much on showing salespeople how people differ in the way that they think as well as how personalities differ. This program from Deon Basson was run for about 18 months, but from the experience it was realized that commonly found personality profiles did not serve the communication purpose effectively as they were not built for that (square peg in a round hole).
2interact and the people associated with the company realized that the true issue that they were trying to address was improving communication skills of salespeople and not personalities. In 2006 this was put into practice when the first form of the 2interact communication framework was defined and used in training programs.
In 2011 Deon Basson and 2interact was conducting training with an international bank. After the training the sales director approached 2interact to run a workshop for management and executives. That was the first step outside of the sales field and the real birth of what we stand for today.
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Tyra Banks is more than just a supermodel; she’s a force of nature. Hailing from California, this iconic figure has not only graced the covers of countless magazines but has also carved her path as a successful businesswoman, television personality, and influential speaker. From the catwalk to the boardroom, Tyra’s journey is a testament to […]
Dr. Patty Malone is a leading authority in communication in the workplace, who is committed to helping organizations achieve powerful results, increase productivity, and profitability through clear productive communication. Companies waste $37 billion a year on miscommunication and misunderstanding. In today’s world of doing more, faster, and better with less, communication is no longer just […]
Seven-time Olympic Medalist, Shannon Miller is the only female athlete to be inducted into the US Olympic Hall of Fame – Twice! [Individual (2006) and Team (2008)] Shannon has won an astounding 59 International and 49 National competition medals. Over half of these have been gold. In 1993/94 Shannon became the first US gymnast to […]
Chad Porter stands tall as one of the nation’s most esteemed and sought-after speakers. Renowned by corporate CEOs, fundraising executives, and esteemed figures within the realms of MLB, NFL, and collegiate athletics, Porter’s journey of triumph over adversity, perseverance, and navigating life’s hurdles serves as a beacon of inspiration. Through his compelling narratives, Porter delves […]
James Clear is a personal development keynote speaker and New York Times bestselling author of Atomic Habits. His entertaining talks teach audiences about small habits, decision-making, and continuous improvement. But James doesn’t merely report the research of others. He tries out the concepts for himself as he experiments with building better habits as an entrepreneur, […]
Ellie Doty epitomizes the fusion of marketing brilliance and brand innovation, boasting an illustrious 18+ year career that has left an indelible mark on iconic global brands. With a strategic acumen honed through her tenure with industry giants like KFC, Taco Bell, Chili’s, and Burger King, Ellie has navigated the intricate landscape of multi-location marketing […]
Motivating students, educators and parents is my expertise. John Kippen uses his experience surviving a brain tumor removal surgery, and his talents as a Magician and master storyteller, your audience will be energized, inspired, and ready to tackle any adversity that comes their way. During my school assemblies, John Kippen inspires students to find what […]
As the founder and owner of Follow Your Heart, LLC., Stephanie is an internationally recognized speaker, workshop presenter, trainer, author, coach, and workplace diversity, equity, and inclusion consultant. A major voice in the LGBTQ+ workplace equality movement with emphasis on transgender and non-binary individuals, Stephanie casts a bright light on all of the pertinent Diversity, Equity, […]
Meet Nick Vujicic… Born in 1982 in Brisbane, Australia, without any medical explanation or warning, Nicholas Vujicic (pronounced Vooey-cheech) came into the world with neither arms or legs. There was no medical conclusion as to why he was born this way, but in spite of his physical limitations, his courage and tenacity for life have […]
Thom Singer is your next keynote speaker. His content will make your people think and take action (and he is fun and funny as a keynote speaker). Seeking the keynote speaker for your corporate or association conference? Planning a company meeting and need a presenter with strong content from a keynote speaker with an engaging style? In […]
Scott Amyx is the Chair & Managing Partner at Amyx Ventures, Forbes New York Business Council Member, Singularity University/ Smart City Accelerator mentor and startup board member and SXSW Pitch (formerly SXSW Accelerator) judge. Scott is a Tribeca Disruptor Foundation Fellow, a disruptive innovation awards program of Tribeca Film Festival. Scott is a national Sloan […]
Jessica Long is not just a name; it’s a testament to the power of resilience, determination, and the human spirit. As one of America’s most decorated Paralympic champions, a captivating speaker, accomplished author, tireless advocate, and revered sports personality, Jessica Long’s journey is nothing short of extraordinary. Jessica Long | Paralympian Legend Born into challenging […]
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